Ministers Have Used Propagandistic Tactics To Scare Public Into Complying With Covid Rules

Simon Ruda suggested there had been an overemphasis on modelling and data

  • Not enough diversity in No10's scientific ranks to challenge advice, he warned 

  • Described use of fear as 'egregious' and warned of long-term consequences 

  • By Connor Boyd Deputy Health Editor For Mailonline

    Published: | Updated:

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    Simon Ruda,  co-founder of No10's 'Nudge Unit', accused ministers of using scare tactics during the pandemic

    Simon Ruda,  co-founder of No10's 'Nudge Unit', accused ministers of using scare tactics during the pandemic

    The co-founder of No10's 'Nudge Unit' has accused the Government of using scare tactics to get people to follow Covid rules during the pandemic.

    Behavioural scientist Simon Ruda suggested there had been an overemphasis on modelling and data that he warned was 'propagandistic'.  

    Writing in the magazine Unherd today, he said fear was initially used to boost public compliance during the first lockdown but had been carried right through the crisis.  

    'That fear seems to have subsequently driven policy decisions in a worrying feed-back loop,' said Mr Ruda, who help set up No10's Behavioural Insights Team in 2010. 

    'In my mind, the most egregious and far-reaching mistake made in responding to the pandemic has been the level of fear willingly conveyed on the public.' 

    Launched under David Cameron's Government, the group was responsible for positively influencing behaviour with tiny changes without introducing legislation.

    Its previous successes included boosting diversity in the policeforce, helping the Job Centre get more people off benefits and increasing the number of organ donors.

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    Source : https://www.dailymail.co.uk/news/article-10397737/Ministers-used-propagandistic-tactics-scare-public-complying-Covid-rules.html?fr=operanews

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